Successful Social Media Strategies for B2B Companies

Social media have been a solid component of the marketing mix for B2C companies for several years. It is therefore no surprise that among B2B companies, skepticism surrounding opportunities for their business in social networks has given way to hope for better reach and customer proximity. They are profiting from the experiences of B2C companies. According to a survey of the German Federal Association of Digital Economy (BVDW), 78% of respondents emphasize that the right social media strategy is essential to successfully launch an entry into social media. When developing a social media strategy, a company must answer in advance fundamental questions regarding appropriate goals, optimum scale of activity, the right platforms, and the resources need so that scattering losses and excessive demands can be avoided.

Good strategic planning for companies is so important that many of them subsequently turn to external support by experts like eccelerate. The team from eccelerate brings the necessary experience in social media setup and asks fundamental questions during strategic planning so that the right answers to all strategic core issues can be found together, with you.

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