Relaunch and Implementation of a New Online Store – Best Practices, Costs, and Findings

What to do when it is time to digitally overhaul the business model and successfully relaunch the old online store? From whose concrete experiences can e-commerce executives profit in this situation? Are there even formulas for success? Or has everything changed again in the dynamic jungle of the most diverse service providers, systems, and customer behavior? – eccelerate searched for answers and made in-depth surveys of long-serving e-commerce executives.

Special value was given to concrete experience in isolating the factors that contributed the most to a project’s success and its completion “on time and within budget” Focused factors are: selection of store systems and suitable service providers, agile and classic project management methods, “make or buy” decisions, and company culture.

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