Can you build a brand with lower funnel marketing?

When it comes to conversion, there is no way around lower-funnel marketing. But when building a brand, it is important not to ignore potential customers who are not yet familiar with the brand. In the following article, Bastian Latt uses an example from the fashion industry to describe why it makes sense to invest in marketing strategies that do not directly impact conversion but nevertheless make a decisive contribution to brand awareness”.


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