Why Marketing automation fails
What exactly is Marketing Automation? What is its value added and which screws need to be turned in order to optimize it?
Marketing automation is promising, but requires the right implementation in order to be efficient and not to fail. In his article “Why Marketing Automation fails”, our Senior Expert Marketing Automation Adrian Meier gives an insight into the influencing factors that need to be considered and shows how important an appropriate strategy is for successful marketing automation.
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