Daniel W. Haglage


+49 (0) 89 388 696 50



Until recently Daniel was still in contact with almost every fourth German in the country. This is because he was responsible for the complete newsletter marketing and CRM at the most customer friendly retail company in the world. There, he learned that customer focus, personalization and customer satisfaction are the key drivers for online success. Large scale quantity structures definitely don’t scare Daniel. On the contrary: For him, huge distributors mean huge potential. His international orientation also allows him to think outside the box and approach issues whilst planning far beyond national borders.


In next life
Owning a hot dog stand on the beach in Waikiki.


Daniel Haglage has been working at eccelerate in the role of Email Marketing Expert & CRM since 2017. Long before his time at eccelerate he was already heavily involved with topics such as direct marketing, e-commerce and CRM.

Daniel, among other things, was responsible for the German e-mail channel at Amazon, the most customer friendly company in the world. Here, topics like customer orientation, automation and target group definition were part of his daily tasks. Additionally, he was also responsible for mailings with 7-digit recipient numbers.

In 2014, Daniel founded Makeke.de, a platform for furniture and interior design with the aim of offering its customers the perfect combination of products for their preffered interior style. Here, Daniel was also able to immerse himself intensely in the world of content marketing, SEO, SEA and social networks.

Daniel studied business administration at the Westphalian Wilhelms University in Münster and earned his MBA at the Hawaii Pacific University in the USA. He is married and has a small daughter.

Industry Experience


Consumer Products