Fast-growing digital players often not only spend more money faster than established businesses but also feel confident that their operating model provides a good fit to their business model in every respect. This is because digital start-ups need to concentrate on essentials such as efficient processes and the mindset of their employees, especially at the beginning. Often established business, on the other hand, focus first and foremost on technology when trying to catch up. Many have garages full of sports cars but, unfortunately, these do not make up for the competitive edge their more agile digital opponents possess. That’s why when we talk about digital readiness, we concentrate on the key levers to success in the digital marketplace. Agility, flexibility, modularity and an absolute focus on the customer are just some of the strengths a business needs to have. Not to mention, consistent data collection and evaluation. This way, digital talent can be found that fills the business with life. What are you waiting for?