Processes & Organization

Given the complexity of their business models, over the decades retail businesses in particular have largely employed functional organisational models. This meant that each business centre worked within its own silo, pursued its own goals and financial objectives, and was optimised to meet them. But this kind of organisation structure and way of working – which is often evidenced in the separation of purchasing and sales activities – has always been somewhat detrimental to the realisation of business goals – in the age of digitization, it is almost fatal.


Customers no longer focus their activities exclusively on a preferred channel but swap channels every minute. More than ever before integrated data structures make it possible to tailor purchasing activities to innumerable target groups and to achieve a high degree of flexibility. In sales, it has long been possible to utilise advertising media that are very strongly geared to margins and inventory situations. Those who master this approach reach the next level and can realise strategic advantages over their competitors


Nevertheless, not many manage to achieve this. Afterall, success requires rethinking and reshaping the entire organisation. We ensure the ship moves in the right direction at the right speed and with all your customers on board. Gently, but firmly. It’s a highly integrative adaptive manoeuvre that is also a lot of fun.

“When it comes to digitisation, transiting from silo thinking represents a transformative opportunity. Let’s tackle it together.”

Dr. Marc Ehlbeck

Founder and Managing Director
+49 (0) 89 388 696 50


 Digital Operating Model Design      Organizational Layout 
 Governance Setup & Implementation      Process organization design 
 Integrated procurement and sales strategy 

E-Commerce Strategies & Organisational Structures

How do I take advantage of the opportunities and challenges of digitisation in an international setup with a heterogeneous sales structure

The growing trend towards merging B2C and B2B in online business poses major challenges for traditional business models structured according to customer groups, both internally and externally. New organisational and process structures that reduce these risks and provide clear guidelines for e-commerce businesses by clearly allocating responsibilities across the entire international e-commerce organisation represent a key factor in the success of international e-commerce business operating in a multi-brand and multi-target group context. With the help of our jointly developed e-commerce strategy and organisational structure, our clients are able to reduce their risk and grow using e-commerce.