Ideally, the implementation of a digital strategy would involve the technical (re)launch of the digital asset. Technically, this makes it even more accessible to the customer. Nevertheless, this does not constitute a purely technical one-off campaign that puts everything right in one go. It does, however, lay the foundations for widescale improvement.
A key requirement for (re)launching the digit asset is conducting a thorough analysis of the existing system architecture as well as the current weaknesses of the digital asset. We insist on a running SEO-technical analysis as well as customer-centric evaluation of the site’s usability. We follow this up with an effective requirements assessment – using user stories for instance – that relates to external service providers and/or the company’s technicians and reflects on the internal stakeholders from specialist departments.
Based on existing strategic framework conditions, we prioritize the requirements with the customer and draw up a roadmap or project plan that define the implementation goals to be realised as well as what still needs to get done following a successful launch.