A common hope is that a particular system or high staff numbers will drive online growth. Unfortunately, this is far from the truth. All forms of readiness – systems, organization, processes and data – need to be integrated, but the real key to success for classic business models is process excellence.
We ensure process excellence by deriving it from strategy and enriching it with data, systems and staff. We rarely recommend investing in large numbers of staff or purchasing vast systems. The most effective lever is often coordinated sizing and the interlocking of processes and organisations.